It doesn’t get much better than designing a fun brand identity for a group that is focused on queer joy in nature! Queer Walks and Hikes is a group based out of New York that organizes walks and hikes for queer people of all ages, interests, and abilities.
They approached Orso about designing their first ever logo and brand identity. The goal was to evoke an old national parks patch while feeling fresh and new, with a splash of queer rainbow somewhere.
Logo
The logo brings together an iconic New York scene, the pride flag, and a patch-style vibe into one design.
Print & Digital Branding
The primary use case for the brand is swag items like patches, hats, and shirts, as well as digital promotion across social media.
Queer Walks & Hikes
A space for queers to walk and hike in and around NYC.
Headquarters
New York, NY
Services Provided
Brand Design
Logo Design
