Designing a retro-inspired, lighthouse logo for Lighthouse Consulting was a dream project. Founder Mike Kowieski came to Orso looking for a brand that would stand out from the look and feel of other B2B companies, but not feel like a D2C lifestyle company. Together, we landed on a brand look that wove together Mike’s love of the Great Lakes, nostalgic design, and professionalism. I love how this one turned out!
Logo
The logo is inspired by the lighthouses of the Great Lakes, bringing a local touch to the brand.
Primary Logo
Color Variants
The brand is primarily green monochromatic, with occasional pops of yellow or navy for emphasis. The palette was inspired by old nautical maps.
Print & Digital Branding
The primary use case for the brand is digital, such as its website and slide decks. Additionally, we created designs for business cards and stationery.
Lighthouse Consulting
A boutique agency for search advertising, led by an ex-Googler.
Headquarters
Ann Arbor, MI
Services Provided
Brand Design
Logo Design
