Vee of Wild Expanse Counseling came to Orso with a clear vision for their brand design: homey, vintage, queer cottagecore meets Wind River Wyoming. They wanted a brand that reflected their practice’s ethos of listening, soothing, comforting, and exploring new spaces. The logo should carry a sense of vast possibility and personal exploration, offering a feeling of freedom and openness. In Vee’s words: “The words "wild" and "expanse" together evoke images of uncharted territory, inviting clients to embark on their own journeys of growth and healing. It has a grounded, expansive vibe that feels both welcoming and transformative. Wild Expanse Counseling offers a powerful, inclusive message. open-ended and individualistic, though still inviting of growth, exploration and adventure.”
I love what we created through this process. Take a look at Wild Expanse Counseling’s fun new logo and brand below!
Logo Variants
Collateral Designs
Wild Expanse Counseling
A queer-run counseling practice for queer people seeking therapy.
Headquarters
Salt Lake City, Utah
Services Provided
Brand Design
Logo Design
