Wild Expanse Counseling

Vee of Wild Expanse Counseling came to Orso with a clear vision for their brand design: homey, vintage, queer cottagecore meets Wind River Wyoming. They wanted a brand that reflected their practice’s ethos of listening, soothing, comforting, and exploring new spaces. The logo should carry a sense of vast possibility and personal exploration, offering a feeling of freedom and openness. In Vee’s words: “The words "wild" and "expanse" together evoke images of uncharted territory, inviting clients to embark on their own journeys of growth and healing. It has a grounded, expansive vibe that feels both welcoming and transformative. Wild Expanse Counseling offers a powerful, inclusive message. open-ended and individualistic, though still inviting of growth, exploration and adventure.”

I love what we created through this process. Take a look at Wild Expanse Counseling’s fun new logo and brand below!

Logo design for queer owned counseling business
 

Logo Variants

Brand guidelines book for queer therapy business
 

Collateral Designs

Business card design for queer owned therapy business

Wild Expanse Counseling

A queer-run counseling practice for queer people seeking therapy.

Headquarters
Salt Lake City, Utah

Services Provided
Brand Design
Logo Design

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