NewHaptics is a company born out of the belief that all people deserve the right to educational opportunities and independence, regardless of their ability to see. My job was to create a visual identity for the company to bring it from the depths of a basement research lab to a friendly, public-facing brand. Through the logo, brand, verbal, and website design I created a launch pad for the company to go public and promote their work making braille tablets.
Process
NewHaptics is rapidly expanding to meet an essential need in the blind community: creating an affordable, reliable tablet device. Through interviews and research, I crafted a suite of values that reflect the core drivers of the company’s mission and purpose:
Impactful: NewHaptics believes in bold ideas advancing revolutionary change in the blind and visually impaired community.
Connected: NewHaptics believes that technology should be created alongside the communities it serves and be responsive to their needs.
Dependable: NewHaptics is committed to building tools that are cost-effective and dependable, making digital information reliably available to everyone.
Logo, typography, colors, and graphic styling reflect these values to build an approachable, professional style.
Product Renderings
I also designed a suite of graphic renderings with the braille tablets in action to paint a picture of how these devices could change the landscape of braille education.
Logo Animation
I also produced a logo animation and video footage of NewHaptics devices in action. This logo animation was inspired by the mechanics of the braille dots in NewHaptics devices, which raise and lower dynamically.
“We loved working with Kari. She’s professional, reliable, and exceeded all our expectations.”
